In India, corporate sports culture is no longer a side activity or a yearly event, it is increasingly turning into a crucial investment in the well-being, productivity and brand image of its employees. It is dawning on companies that a healthy active and engaged staff is also a high performing one and sports furnish an ideal platform to attain this balance.

We will discuss the advantages, upcoming trends, and real-life moments of corporate sports culture in India the benefits and why the company with such a cultural mine will benefit more than a statue.

The Reason Why Corporate Sports Culture is becoming Popular in India

Few decades back, the only sport in the workplace was the occasional cricket match or the yearly family day. However, the modern day is characterized by companies that think outside of the box, integrating sport into their usual employee engagement efforts.

The move is spurred by:

• Increased stress in the workplace and the necessity of healthier releases.
• Emphasis on general employee wellbeing, more than gym memberships.
• Non-training team-building activities.
• Sporting activities associated with corporate social responsibility (CSR).

A report released at FICCI states that organisations that make a maximum investment in workplace wellness programs such as sports show up to 25 percent increase in employee productivity and a heavy decrease in absenteeism.

Benefits of Corporate Sports Culture in India

1. Increases Physical and Mental Health

Active engagement in sports enhances heart health, vascular strength as well as stamina. It also makes the employees less anxious and stressed and allows them to have a healthier mental state.

2. Promotes Cooperation and Communication

Sports involve teamwork, fast decisions, and faith in each other, which is exactly what can be applied to work projects.

3. Enhances the Retention of the Employees

Employees are more loyal when they perceive that their well-being is of importance to their organization. Sports programs are an indicator of long-term employee welfare.

4. Improves the Employer Branding

The level of employer brand is often high when a company has active sports programs that attract the top talent who care about the healthy work environment.

Fishing trends in Corporate India Popular Corporate Sports

• Leagues and Tournaments in the work place.
• Players now have internal cricket, football, or badminton leagues and specific fixtures in the calendar.
• Wellness and Fitness Days.
• Numerous companies organize monthly sports days offering such activities as yoga, kabaddi, cycling, and even table tennis tournaments.
• Professional Sports Facilities tie-ups.

This is achieved by the companies’ joining efforts with sports infrastructure companies such as Gallant Sports to come up with quality sports grounds where employees can conduct their leisure activities.

Inter-Corporate Events

Sports events like Corporate Olympics or sports tournaments within a given industry offer both socialization and challenges.

Corporate Sports Culture in the Real World

• Infosys: Equipped with cricket and football field as well as wellness centres available in more than one campus.
• Wipro: Conducts sports festival with sports activities like football to table tennis, promoting sports involvement in various departments.

• Pitfalls in establishing corporate sports culture

On the one hand, the advantages are obvious, but on the other hand, companies have problems like:

• Space constraint in office locations in towns.

• Financial limits to establish quality structures.

• Minor participation among the employees who have tight schedules.

• Unprofessionalism in setting up sports events.

Solution: Collaborate with industry experts in sports infrastructure so that they can enable cost-efficient yet space-efficient and high-quality corporates.

The future of Corporate Sports Culture in India

As more attention is paid to employee experience and work-life balance, sports in the corporate environment are destined to further expand. There is a good chance that the following wave will incorporate:

• Multipurpose sports facilities in office parks.
• Incorporating technology in monitoring performance and participation.
• Enhanced participation in corporate sports activities on national or global scale.

Conclusion

Corporate sports culture in India has stopped being a desire, it is a need by organisations that are willing to create healthy, engaged and motivated teams. Whether it is cricket leagues, wellness days or a combination of both, the opportunities are immense and the returns on investment are inarguable.

Are you ready to access the next level of sports culture in your company? Gallant Sports can advise you and install world-class corporate sports facilities to fit your space, budget, and goal.

Are you ready to upgrade your workplace to quality sports?

Register your turf consultation with Gallant Sports now.